Apple Q4 2010 Earnings Call

Steve Jobs:

Our goal is to make the best devices in the world, not to be the biggest. As you know, Nokia’s the biggest. And we admire them for being able to ship the number of handsets that they do. But we don’t aspire to be like them. They’re good at being like them. We want to be like us. And we want to make the best ones.

Be sure to listen to the whole talk (mp3 is at the end). Here is the complete transcript.