Marco Arment on Push Notifications Used as Ads

APNS spam hurts honest developers: it’s used so often for spam that many customers will refuse APNS permission for our legitimate apps.

Whenever I install an app and get a prompt to accept Push notifications, I instinctively refuse it at first until I’m convinced I’ll use the app. Then I’ll go in the Settings to allow them but only the way I want them (Banner, sounds, no badge, one notification in Notification Center, show on lock screen).

Judging by the many people who responded to Marco’s tweet, I’m not the only one systematically refusing Push notifications.